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Consumers see nonprofits as "warm", but for-profits as "competent". Major branding problem.
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ABOUT SEAN STANNARD-STOCKTON
Sean Stannard-Stockton is a wealth advisor at Ensemble Capital Management where he specializes in serving philanthropic families. He is the author of the Tactical Philanthropy blog and a columnist for the Chronicle of Philanthropy. A sought after public speaker, he is regularly quoted or referenced in the mainstream media such as The New York Times, Wall Street Journal, Washington Post, and National Public Radio.
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One Comment
It has certainly been our experience of implementing a profit for purpose business model, that public antagonism is easily orchestrated by those who find reason to do so,
Hold in mind that I’m talking about a business with a primary social objective here and not a CSR showcase or cause related initiative. The kind of Business described by Grameen as a social business.
http://www.muhammadyunus.org/Social-Business/social-business/
It had been conceived about a decade before Google.org , Google.com on the other hand in their blogspot medium have hosted a defamation campaign about this business model since 2006.
Perhaps this may offer a clue as to why for-profit social enterprise is cooler to touch.
Jeff