21/64: Multigenerational Philanthropy

I spoke with Sharna Goldseker of 21/64 last week.

21/64 is a non-profit consulting division of the Andrea and Charles Bronfman Philanthropies. Based in our New York offices, 21/64 offers services to individuals, families, businesses, foundations and federations in times of generational transition – including consultation, resource materials, networks and communication vehicles.

21/64 specializes in what we call our multigenerational approach. In this era, when there are four generations above the age of 21 around corporate and philanthropic tables, multiple generations must learn to understand each others’ “generational personalities,” motivational values, and visions. We facilitate the process of values clarification, strategic visioning and communicating to help multigenerational families define and achieve their individual and collective goals.

Sharna and I talked about educating the “next generation” about philanthropy. She brought up the idea that the “next generation” does not have to refer to children. That in fact, many people become involved in their family’s philanthropy as adults.

I’ve written about various programs that are educating teenagers about philanthropy. However, my conversation with Sharna made me realize that as a community, philanthropy must also address the education of younger adults, people in their 20’s and 30’s who are just beginning to become involved in their family’s philanthropy.

You can read more of Sharna’s views on generational issues in the article “Beyond Duty and Obligation” that she wrote for Foundation News & Commentary. 21/64 also provides a number of tools and resources that you can download from their website.

Another organization I recommend you check out that works on generational issues with people in their 20’s and 30’s is Resource Generation.

One Comment

  1. Our 4-12 y/o “Youth Investors And Givers” are prime example of teaching the importance and benefits of entrepreneurship as early as possible.