Has Philanthropy “Jumped the Shark”?

OK, I know this story is 6-weeks-old, but I just came across it (hat tip to Just Giving). It seems the UK is going to bless us with a philanthropy themed reality show.

“It’s a pitch from broadcasters so familiar it barely registers – a reality show with a twist. But Secret Millionaire, a new Channel 4 show from the makers of Wife Swap, is genuinely different. For a start there are no prizes and it costs contestants up to £50,000 each to take part.

Not for them the promise of tabloid infamy or the lure of profitable spin-offs and book deals à la Jade Goody or Chantelle Houghton. Instead, they are forced to live on the breadline and give their own money away.”

You can read the whole story here.

One Comment

  1. Tom Williams says:

    It was only a matter of time. So sad. I’ve blogged about this on my blog. I wonder when WorldVision will change its format along a similar line?