Generocity Magazine has launched their website. I understand the premier issue is in the mail.
Ralph Hyman, who co-founded Benefit Magazine, told me a pretty amazing statistic recently. 154 publications cover the fashion industry, a $30 billion a year business. Donors give $260 billion a year and until recently there were no donor-centered publications. Today we have four (Benefit, Generocity, Good and Contribute). These four publications are pioneers; they’re creating a new category of magazine. They may see each other as competitors today, but the market is so vast and the public so hungry for their content that I think there’s room for all of them (and a lot more to come)