After reading a United Way blogger’s reaction to my prediction that UW would develop an industry standard, narrative outcome measurement form and my discussion of Google Finance, I’ve started a discussion thread on the Google Finance page for United Way.
The United Way’s focus on Outcome Measurement is wonderful. I wish there were more resources like the ones you list at http://www.unitedway.org/Outcomes/ elsewhere on the web. I was wondering if someone at United Way could explain to me a little bit about how your organization thinks about qualitative vs. quantitative evaluation of nonprofits. It seems to me that quantitative metrics are probably easier to measure, but less valuable than more difficult to measure qualitative outcomes.
Any help you can provide in thinking through this issue would be wonderful. Thanks!
I wonder how the United Way will respond?