The Slate 60 was created as an antidote to the Forbes 400 (the list of the wealthiest Americans) after Ted Turner complained about the influence the Forbes list had on the wealthy and how it discouraged them from giving away money. With the 2007 Slate 60 out today, I think it a useful time to think about how cultural expectations drive human behavior. Personally I would love to see some sort of list of the most innovative, or most effective donors. Giving big is great, but giving well is better.
It is easy to measure how much someone gave, but really tough to measure how well they gave it away. In the financial markets, investors who generate the highest return on their investments are celebrated, not those with the largest portfolios. But then it is quite easy to measure for-profit investment returns.
When we discuss measurement, lets be sure to remember that we must measure the right things, not those that are easiest to measure.