A member of my blogger team asks, “Any instructions/advice as to length, timing, topics, style?” In case you’re thinking about signing up and are wondering what it might entail, here’s my response:
I think you should write about whatever topics you are most passionate about. If you attend a great session or one that you deeply disagree with, write it up! If you have a great discussion in a hallway, share your thoughts. You might want to read this post and click on some of the links to last year’s conference posts. Style should be casual. I’d suggest writing a single draft and then proofing once, but don’t work on this like an essay for publication. Length is really up to you. I find posts in the 400-500 word range to be best. But last year I wrote four words that set off a firestorm. What you say is more important than the length.