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A Wall Street Journal study shows that consumers will pay a slight premium for ethically produced products and deeply penalize brands that are unethically produced.
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Says Godin: “The goal of a non-profit seeking money needs to be to create an environment in which the community congratulates itself on overpaying.”
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What a sad, sorry state of affairs.
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ABOUT SEAN STANNARD-STOCKTON
Sean Stannard-Stockton is the president and chief investment officer of Ensemble Capital Management, located in Burlingame, CA, midway between San Francisco and Silicon Valley. From 2006 through 2012, Sean authored the Tactical Philanthropy blog and wrote regular philanthropy columns for both the Financial Times and the Chronicle of Philanthropy. In 2012, Sean officially ended the blog to focus on growing Ensemble Capital.
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