Last week I wrote about the nonprofit FORGE, who’s executive director Kjerstin Erickson has been using her blog on the Social Edge website to chronicle the effect of the financial crisis on her organization. For FORGE, this isn’t just an experiment in radical transparency, they are in very real danger of going out of business. Admitting this publicly, might 1) attract attention to FORGE and bring in more donations, 2) scare donors away who don’t want to fund an organization who might not exist next year, 3) result in a totally unexpected outcome that could be positive or negative.
Yesterday, Kjerstin started sharing details of their fundraising year to date and how they are dealing with their failed direct mail campaign (which was mailed out in the midst of the meltdown in the financial markets). I don’t know Kjerstin, but as I mentioned last week she engineered a way to grab the money raised in my One Post Challange last year. After I blogged about FORGE last week, Kjerstin asked to meet with me to talk about her situation on Friday of this week. So today I’m asking the Tactical Philanthropy community what advice you have for FORGE. Leave a comment or shoot me an email. Is Kjerstin doing the right thing by blogging about their troubles? Is she out of her mind? They only need to raise $100,000 by the end of the year. How can they leverage their willingness to embrace radical transparency and their social media savvy to sidestep the financial crisis and continue pursuing their mission?