Humans tend to trust people who they think aren’t hiding anything. Donors give money to nonprofits that they trust. To date, FORGE has raised the following as a result of their transparency (according to to FORGE’s executive director):
- $8,000 from new private individuals who most likely came throught due to the online activity.
- $4,000 from people in the FORGE network who stepped forward after being motivated/called to action by the online activity.
- $5,000 in the form of a grant that seems to have stemmed from the online activity.
- A $10,000 matching grant from an anonymous foundation that was a direct result of the online activity. FORGE successfully raised $20,000 from existing donors to receive the $10,000 grant.