I don’t think the media covers philanthropy very well. I think philanthropy is full of exciting stories about innovation and impact, but too many media reports focus on big gifts without exploring the context or impact. I wrote about this back in September 2007 after a journalist posted a rant to this blog about how undeserving of coverage foundations were.
On Wednesday, I’ll be sitting on a panel with Stacy Palmer (editor of the Chronicle of Philanthropy), Matthew Bishop (author of Philanthrocapitalism) and David Cay Johnston (a Pulitzer Prize winning beat reporter who helped define the “philanthropy beat” in a 1982 article for the Columbia Journalism Review). The audience will be exclusively reporters from big name, mass media publications who want to learn more about covering philanthropy.
So my question to you is: What subjects would you like to see the media cover in philanthropy? What would you tell a journalist who was new to the beat? Who (or what organizations) would you point them to as excellent resources?