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The Salvation Army's annual Red Kettle fundraising campaign showed a 10% INCREASE in giving in 2008 over 2007. Especially interesting because the campaign runs only from Thanksgiving to Christmas and occurs at shopping areas. Retail sales declined in the same period.
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ABOUT SEAN STANNARD-STOCKTON
Sean Stannard-Stockton is the president and chief investment officer of Ensemble Capital Management, located in Burlingame, CA, midway between San Francisco and Silicon Valley. From 2006 through 2012, Sean authored the Tactical Philanthropy blog and wrote regular philanthropy columns for both the Financial Times and the Chronicle of Philanthropy. In 2012, Sean officially ended the blog to focus on growing Ensemble Capital.
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One Comment
Great statistic there Sean. Interesting that when people’s pocketbooks are being hit the hardest, their generosity increases. Quite comforting really! People still have concern for their less fortunate brothers and sisters!