I imagine that having books by marketing guru Seth Godin in my philanthropy bookstore seems a little odd to some people. But Seth Godin understands how ideas spread and I believe that spreading ideas is an important tool for philanthropy.
While this idea might not be mainstream, the TED conference has become something that philanthropy pays attention to. In fact, when I wrote about the lack of “rock stars” speaking at the Council on Foundations conference, the person behind the Chronicle of Philanthropy’s Twitter account suggested that it might be because all the philanthropy rock stars were at the TED conference.
The tag line of the TED conference? “Ideas Worth Spreading”.
I’ll let Seth Godin take it from here. In this newly released video from Seth’s TED talk, he examines the impact of “tribes” on spreading ideas. (Tribes is the name and theme of Seth’s newest book). Is it relevant to philanthropy? One of Seth’s first examples looks at the San Francisco SPCA’s successful attempt to spread a new idea. In fact the talk is full of how “change happens”.
You can check out the video here: