BusinessWeek on Effective Philanthropy

The Current edition of BusinessWeek includes a story on effective philanthropy that highlights Tactical Philanthropy Advisors and many of the charity evaluation groups that I write about regularly.

Rethinking Ways to Give Wisely
By Amy Feldman

…At least a half-dozen groups have come up with different answers to the question of how to help donors make good decisions. In addition to Charity Navigator, these online efforts include GiveWell, Philanthropedia, and GreatNonprofits.In addition, GuideStar, which serves as a clearinghouse of data and information on nonprofits, has begun adding some of these rating efforts to its site.Offline, two new efforts—from Root Cause and Partners for Change Initiative—are working to get information into the hands of financial advisers as they struggle with how to help their clients make giving decisions.

Not all of these efforts are new, but philanthropy experts say that they have begun to reach critical mass, and that the proliferation of different approaches to the same question will ultimately be good for both donors and nonprofits. "There is a mindset shift going on in philanthropy," says Sean Stannard-Stockton, chief executive of Tactical Philanthropy Advisors, an advisory firm to high-net-worth donors based in Burlingame, Calif. "People want to know that their money is actually making a difference."

Click here to read the full story.