The book Made to Stick should be required reading for all nonprofits and foundations. The book examines how ideas spread and why some ideas are “sticky” (ie. spread easily) and some are not.
Today I have a little project for my readers (with a prize!). In Made to Stick, the authors talk about why some ideas are memorable. One of the memory “tricks” they point to is the use of acronyms that spell words. The one they use to describe what makes an idea sticky is SUCCESs: Simplicity, Unexpectedness, Concreteness, Credibility, Emotional, Stories.
So I’m wondering what words best describe great philanthropy (we’ll worry about turning them into a catchy, or corny (?) acronym later). To add a little fun to the project. I’ll be giving away a $50 gift certificate to Vitanna (thanks @jessamynlau!)– microfinance for student loans in developing countries – to a randomly chosen participant in the project.
In the comments section of this post, write three things
A single word that describes great philanthropy
A sentence explaining the word
A paragraph elaborating on the word
For instance, an entry might read like this.
Knowledge is a more valuable asset than money in the practice of good philanthropy.
While most donors focus on the money they give away, the knowledge of what works and what does not in the social sphere is a more valuable asset in the practice of good philanthropy. This means that while donors should of course make donations (ie. share their money) they should also focus on sharing their knowledge with other donors. Doing so gives donors the opportunity add impact to donations made by others.
I look forward to your entries! The contest will run through this Sunday at midnight (pacific time) and I’ll use Random.org to select which of the comments gets the Vittana gift certificate. Feel free to submit as many words as you like. Only comments which follow the entry guidelines will be eligible for the prize.