A fantastic example of how social impact was scaled by figuring how to "tell the story" of the innovation. Not a misleading "fairytale", but an authentic story that simply used narrative as a vehicle for communicating truth.
It is hard for me to take a headline like this one seriously. But it is also hard to ignore the way in which the "giving while living" trend is in full bloom. Justin Bierber is 16-years-old. Teen heart throbs of the past never modeled philanthropy to their fans.