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Cause Marketing, Selfishness Drive Consumer Giving | Cause marketing for nonprofits
My friend Joe Waters, the author of the Selfish Giving blog and the forthcoming Cause Marketing for Dummies, responds to the new study that suggests people give less to charity when they purchase cause marketing products.
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The James Irvine Foundation : 2010 GPR Summary
The Irvine Foundation has posted their Grantee Perception Report and enabled public comments on the webpage. Nice show of openness. Especially since some of the ratings aren’t very strong.
Posted from Diigo. The rest of my favorite links are here.