Category Archives: Empathy

All Donors Care About Impact

In my post on Tuesday, I discussed a study that seemed to suggest that donors are not interested in information about whether nonprofits are any good at what they do. My conclusion was that donors are interested in this sort of information, but only if it is presented in an engaging way. In other words, […]

Follow Up On Mirror Neurons & Empathy

Yesterday I shared a video about the role of empathy in human civilization. One of the push backs that people always have when I get all soft and touchy-feely and start talking about emotions and empathy, is that philanthropy requires more rigor than an empathetic, emotional approach (supposedly) allows. So I want to point to […]