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Consumers see nonprofits as "warm", but for-profits as "competent". Major branding problem.
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ABOUT SEAN STANNARD-STOCKTON
Sean Stannard-Stockton is the president and chief investment officer of Ensemble Capital Management, located in Burlingame, CA, midway between San Francisco and Silicon Valley. From 2006 through 2012, Sean authored the Tactical Philanthropy blog and wrote regular philanthropy columns for both the Financial Times and the Chronicle of Philanthropy. In 2012, Sean officially ended the blog to focus on growing Ensemble Capital.
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One Comment
It has certainly been our experience of implementing a profit for purpose business model, that public antagonism is easily orchestrated by those who find reason to do so,
Hold in mind that I’m talking about a business with a primary social objective here and not a CSR showcase or cause related initiative. The kind of Business described by Grameen as a social business.
http://www.muhammadyunus.org/Social-Business/social-business/
It had been conceived about a decade before Google.org , Google.com on the other hand in their blogspot medium have hosted a defamation campaign about this business model since 2006.
Perhaps this may offer a clue as to why for-profit social enterprise is cooler to touch.
Jeff